Global e-commerce is growing rapidly. In 2017 it reached around $2.3 trillion. In the US alone, e-commerce represents almost 10 percent of retail sales and its growing by nearly 15 percent each year. E-commerce continues to evolve at great pace, and you need to keep up with the latest online shopping trends to increase the sales and keep up or even ahead of the competition. So which are the e-commerce trends to pay attention in 2018? Let’s find out.
Better photography and videos
Customers are usually curious how does a product they want to buy look like. High-quality videos and photos can help a customer choose between products. Photos from all angles can help customers in choose a product from their computer significantly because they have no way of trying out a product without buying it. Also, 360-degree image of a model wearing a product can show a customer how the product looks like on a person. Videos can be used to demonstrate the way a product works and even show the looks of it even better than a photo.
AR and VR
Imagine a world where you can try out furniture in your house without buying it to see if it fits into your room. With Virtual Reality, you could see how furniture in your house could look like. There already exists smartphone apps which lets you visualize products in your home through augmented reality before you even buy them. These technologies are still new and the possibilities are incredible especially in the e-commerce. Some reports show that buyers would be more loyal to brands who incorporate AR as part of their shopping experience.
Social shopping will have a massive impact in 2018. Popular social networks like Pinterest or Instagram, let merchants bring their products to their clients without them even realizing it. This way social media will be the perfect landscape for retailers to showcase their products on apps their clients spend most of their time on. With this trend, you could be buying products with one click without leaving your stories or switching between sites or apps.
With new technologies of virtual assistant speakers like Home; Google’s voice-activated speaker and Amazon’s Echo, voice search is already changing how we shop. One way to prepare your business would be to create content on your landing pages and ad copy to account for high-value natural language searches. Voice commerce is an area everyone is paying attention to and wants to learn a lot more about it and that’s why it is one of the biggest trends to keep an eye on.
Artificial intelligence (AI)
Artificial intelligence is starting to change the way we engage with customers in e-commerce. Artificial intelligence is used to take a role in an online chat support which was handled by people before. Chatbots, in the beginning, had pre-set database of questions and answers and they used them to communicate with the customer. Today with artificial intelligence chatbots use data to personalize offers and message for every customer, resulting in an in-depth engagement.
These are just some of the e-commerce trends everyone should keep an eye on. Technology is evolving at a rapid pace and who knows what new kinds of trends will appear in the following year. Keeping in touch with technology will help you a lot in your brand’s progress.
Mark is a foosball player and a football lover who has a blog Foosball Zone where he writes everything he knows about foosball. If you are interested in foosball history, tricks or foosball tables reviews and reviews of parts for a foosball table, check out his blog about foosball tables by foosball zone.