Getting your cleaning business off the ground isn’t easy, but it also doesn’t get easier once you are more established. You have to keep the marketing machine going, even when you are fully booked, or you might find yourself with nothing to do. Here are seven surefire ways to keep those clients coming in.
1. Use social targeting
Social media ads have become so common that they are almost expected, but most business owners aren’t using them right. Make sure that you use targeting very carefully in order to not waste money on showing ads to people who don’t need your services. Focus on your local area, and think about your existing clients and their characteristics. Use these ideas to narrow down the search.
2. Run a professional website
A professional website which looks great both on desktop and mobile is optimised for search results and provides all of the essential information customers will need. It’s a perfect way for customers to find you in search results and allows them to check out your services before they get in touch. Many people won’t bother to contact you if they can’t read more first.
3. Distribute flyers
Yes, old-fashioned marketing still works too! Target the neighbourhoods where your ideal clients are likely to live and send out flyers through all of their letterboxes. Try including an introductory special offer to tempt them into trying you out. Make sure you get your demographics right – perhaps try leafleting in areas where you already have paying customers.
4. Rely on word of mouth
This one isn’t easy to achieve, simply because you have to be the best at what you do in order to make it work. You have to work hard, provide exemplary customer service, and always exceed expectations. When you can deliver a service like that, others will be happy to recommend you to friends, family members, and colleagues. Word of mouth can create loyal clients who come back time and time again.
5. Team up with others
When you can offer a service that goes hand in hand with another company, and make a discount for customers who hire you both, you’re onto a winner. You could use a company like 1300 Rubbish to take away rubbish after you clean, for example, at a good rate for the customer. You could team up with a decorating company to paint the walls white after you scrub up a house that has just been vacated by tenants. There are lots of possibilities.
6. Offer referral rewards
Let customers know that if they refer a paying client to you, you will give them a reward. This could be something like credits towards cleaning sessions, free sessions, or so on. Rewards will encourage your customers to reach out to others and recommend you. Not all referrals will turn into long-term clients, but some of them might, and that makes it worth it.
7. Go one better
Check out what your competition is doing and try to go one better. If they are doing leaflets, make sure that yours look more professional. If they are running Facebook ads, get yours seen by more people with a more attractive copy. If they are going door to door, make sure that you go door to door with a bigger smile and better manners.
When you use these seven techniques, you will find your business growing quicker than you can keep up with. Just make sure to keep some marketing going on in the background even when you are busy!
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