Today’s digital marketing strategies require one thing above all else: innovation. The same old tactics and tips just don’t work like they used to. The reason? There’s too much competition. New businesses and startups must differentiate themselves if they want to succeed. Join us as we look at ten different marketing strategies, and how you can implement the into your current strategies today.
Looking to elevate your marketing to the next level? Ready to bring in more leads than you know what to do with? Try out these strategies:
1. Experiential Campaigns
Experiential marketing is one of the most powerful ways to introduce new customers to your brand. It involves stimulating as many of the five senses as possible to create an experience. Now, big brands have done this with huge budgets and gigantic campaigns, but you can do it yourself with any sized budget.
People will retain an experience more than anything an advertisement could, which is why this is such a powerful strategy.
Here’s how to get started:
- Consider your product and what it does. How does it affect people’s lives?
- Hold a small event where you let people try out your product in an everyday setting
- For online viewers, record the event so they can see other people’s reactions
- Remember, the budget isn’t a big deal, the focus is creativity.
2. The Skyscraper Technique
Brian Dean’s Skyscraper Techniqueer Technique is one of the best outreach strategies I’ve ever seen, and while it’s popular, not nearly enough brands are using it. It’s’ a simple, but insanely effective three-step process:
- Use tools like Buzzsumo or Majestic to find out content that people are linking to in your niche
- Create something bigger, better, longer, you name it
- Promote that new piece of content to the same people that linked to the old one
You essentially spot a skyscraper and then build something bigger and more impressive. It’s so simple, yet so devious and powerful for building backlinks. It’s easily one of my personal favorite marketing strategies.
3. Go Live
With the arrival of Facebook Live, businesses have no excuse not to utilize this free platform to stream live content to their viewers. With the press of a button, you can showcase a day at the office, you bring people straight into a company event.
Live content is huge right now, and the results have been epic. Buzzfeed, for example, did a live stream of them placing rubber bands on a watermelon until it exploded. The simple video garnered over 807,000 concurrent viewers! Yep, it’s time to go live.
4. Google Alerts
Another simple, but untapped strategy. Businesses use tools to listen for their company’s name on social media, but what about in the wide world of Google? Thankfully, Google Alerts is a simple and free way of listening to the heartbeat of this search engine.
Simply head over to the Google Alerts page and input the kinds of keywords and names you want to follow. Google will automatically email you whenever those things are mentioned in a significant way. Then, you can jump in and join the conversation organically.
5. Curate Content
The secret to great content marketing is to realize that your content promotion doesn’t always need to be your own content. Your goal is to provide value to your audience. If you find something that someone else did that can do that, it’s your responsibility to showcase it to your followers.
This is a great way to connect with influencers, build your brand’s authority, and make some great networking connections. It’s also nice to share someone else’s work, and they will appreciate it. In terms of tools, I like to use Pocket for this, but there are plenty of other options out there.
6. Leverage Social Proof
Social proof is what happens when you want something because everyone else wants it. An example would be you driving down the street and you see a burger joint with a line going out the door and down the street.
You think to yourself “they must have incredible food!” and you’ll probably try it out simply because everyone else was eating there. That’s a powerful tool for marketers that rarely gets used. Online, you can create social proof with testimonials, online reviews, or even just word of mouth.
Harness this strategy by asking for customer feedback, starting conversations on social media, and generally getting people talking about your brand.
7. Stir the Pot
Most brands stay away from controversial or contrarian content because they’re afraid it would be a PR nightmare. The truth is, controversial content can really get people talking if you present it the right way. If you take a hard stance, your brand can benefit too from being seen as confident and steadfast in your beliefs.
Here are some tips if you’re interested in trying this out:
- Don’t try to discuss social or political issues. If the news covers it, it’s outside of your purview.
- Pick something related to your product or niche and take a side
- If things get out of hand or someone gets genuinely offended, apologize
8. Email Marketing
Email marketing, in general, is a topic I don’t see enough marketing teams discussing. We’re all so swept up in social media and search marketing that we forget about the most powerful channel of all.
It’s true! Email marketing has an ROI of 3,800%, which means that every $1 you spend brings $38 back into your business. Email provides a direct method for communicating with your customers and an instant connection that you can use to provide them with relevant and useful content.
Here’s what you should be doing:
- Build an email list from the get-go. Use capture forms, pop-up boxes, anything you’d like
- Offer something in return for their email. Discounts, free e-book, etc.
- Segment your email lists based on factors like if they’ve purchased anything, if they bought recently, etc.
- Setup automated responses like thank you’s for when customer buy
9. Niche Social Media Platforms
Everyone knows about Facebook, Twitter, and Instagram, but not many people know about the niche social media platforms that have extremely targeted audiences. These sites can be a gold mine for marketers in specific niches and should never be left out of your strategy.
Check out some of the options at your disposal, and incorporate one or more of them into your strategy to directly reach your audience.
10. Tell More Stories
Our final strategy is one that can turn the tides on any marketing strategy. Stories are the secret sauce when it comes to making your marketing count. Any one of these strategies can benefit from a well-woven tale.
Just remember these things when you construct your stories:
- Make sure it has a beginning, a middle, and an end
- Focus on the customer, make them the main character
- Bring people into the fold, make it human
- Be descriptive, a good story can make people feel and experience things, even if they aren’t there
Marketing is evolving, and the top strategies are evolving with it. If you want to stay ahead of the game, you need to try out new things and think outside the box. How do you innovate with your marketing? Let us know in the comments!
Peter Sampson is a veteran social media and content marketer with a passion for helping businesses reach their audience on today’s platforms. You can find him online: @petersampsonll1